‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows
Choosing a brand name for a new product or service is one of the most important marketing decisions a company […]
Choosing a brand name for a new product or service is one of the most important marketing decisions a company […]
A study published in Immunity by physician-scientist Read Pukkila-Worley, MD, and MD/Ph.D. students Nicholas D. Peterson and Samantha Y. Tse
A new study from Assistant Professor in the Department of Social Work Melissa Villodas found that for Black youth who
The selective breeding of grain crops is one of the main reasons why domesticated plants produce such excellent yields. Selecting
A new RAND Corporation report finds that the basic infrastructure to support elementary (grades K-5) social studies instruction—academic standards, accountability
Cracking carbon bonds is a notoriously difficult problem, but it may hold the key to generating greener, more sustainable chemicals.
A new study in the Proceedings of the National Academy of Sciences finds that large-scale fish releases negatively impact ecosystems
A pilot project has estimated emissions and removals of carbon dioxide in individual nations using satellite measurements. Read More
Chip-scale miniaturization of spectrometers allows rapid detection of spectral information in portable devices, opening up new applications. However, integrated spectrometers
With global warming on the rise, the severity and frequency of extreme weather events are also rising dramatically; this includes