An international team including HSE researchers has conducted the largest ever cross-cultural study of appearance-enhancing behaviors. They have found that people worldwide spend an average of four hours a day on enhancing their beauty. Caring for one’s appearance does not depend on gender, and older people worry as much about looking their best as the young do. The strongest predictor of attractiveness-enhancing behaviors appears to be social media usage. The study findings have been published in Evolution and Human Behavior. Read More